Project / Competition /

Corporate Gardens

Cricursa at Glasstec Dusseldorf

A proposal for glass manufacturer Cricursa to create a walled garden pavilion at Glasstec Dusseldorf 2020.

Type
Corporate exhibition pavilion
Client
Cricursa
Context
Glasstec Dusseldorf 2020
Focus
Glass, gathering, social exchange, material storytelling
Corporate Gardens pavilion proposal
Corporate Gardens was proposed as a space of corporate leisure during Glasstec Dusseldorf.

Project Context

Corporate Gardens was a proposal for glass manufacturer Cricursa to create a walled garden pavilion at Glasstec Dusseldorf 2020. The project explored how corporate exhibition spaces could become places of gathering, social exchange, and material storytelling.

The pavilion was conceived as a continuous wall, built from a mix of standard and bespoke Cricursa glass parts that could be assembled within hours using minimal tools.

Corporate Gardens meeting room and garden
A meeting room and garden made entirely of structural glass.

From Display to Garden

Trade fair pavilions often showcase material innovation as static display. Corporate Gardens reframed this format by treating the pavilion as a living garden: a space for occupation, reflection, and dialogue.

The wall defined a sequence of spaces on a gradient of size and intimacy, allowing visitors to pause, sit, hold meetings, or simply admire the qualities of glass. It invited Glasstec delegates not only to observe glass technology, but to experience it in use as part of a shared environment.

Corporate Gardens single sheet maze
A single sheet maze conceptualised as a garden wall within a corporate interior.

Designing for Occupation

The pavilion was designed to be both efficient and flexible, relying on Cricursa's production capabilities while creating a framework for interaction.

The proposal extended beyond the stand itself, including a film and publication documenting the material ecology of glass production, and a scalable programme of events that could expand into the public realm of the city.

Corporate Gardens two page submission
Two-page proposal submission, printed double-sided on standard A4.

Project Contribution

Corporate Gardens demonstrated how corporate architecture can become civic. By transforming an exhibition stand into a garden of glass, the project positioned Cricursa's innovation not just as product, but as social infrastructure that supports gathering, learning, and exchange.

Source images and project board: Are.na